As a partner of the Augusta National Women's Amateur, Bank of America was determined to break through the traditional sponsorship space and celebrate the women who are turning rivalry into a source of shared strength.
Classic golf spots are, well, boring.
To resonate with the new generation, we launched our spot across social media and TV featuring real ANWA athletes and their stories in their voices.
By blending storytelling with real, organic interactions, our approach to social outs a spotlight on how ANWA athletes are breaking away from tradition by turning an individual sport into a collective movement. The women are proving that rivalry is not a threat--but rather a catalyst for empowerment. Click on the video to play.
